000			01451 a2200193 4500
999			_c31381 _d31381
001			nam a22 7a 4500
020			_a9781412930772
082			_a338.4730223 DO UN
100			_aDoyle,Gillian _94867
245			_aUnderstanding media economics _cGillian Doyle
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _cc2013.
300			_axii, 216 p. : _bill. ; _c25 cm.
500			_aNotes : Previous edition: 2002. Includes bibliographical references (pages 192-212) and index. Also issued in print format.
520			_a"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website.
650			_aMass media _vEconomic aspects _94868
856			_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map
942			_cREGULAR