| 000 | 01879 a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c31382 _d31382 |
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| 020 | _a9781138886087 | ||
| 082 | _a338.4730223 AL ME | ||
| 100 |
_aAlbarran, Alan B. _94870 |
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| 245 |
_aThe media economy _cAlan B. Albarran |
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| 250 | _a2nd ed. | ||
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2017. |
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| 300 |
_ax, 210 p. : _bill. ; _c23 cm. |
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| 490 | _aMedia management and economics series | ||
| 500 | _aDescription based on print version record. Includes bibliographical references. Electronic reproduction. Ipswich, MA. Available via World Wide Web. | ||
| 520 | _aUnderstanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References | ||
| 650 |
_aMass media _vEconomic aspects _94868 |
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| 830 |
_aMedia management and economics series _94871 |
||
| 856 |
_uhttps://uowd.box.com/s/m2ugb9wghf01f4cwcyqrumecv5lnoxsj _zLocation Map |
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