000 02122cam a22002418i 4500
999 _c31391
_d31391
001 19567874
008 170809b xxu||||| |||| 00| 0 eng d
010 _a 2016048334
020 _a9781138918283
020 _a9781138918290
040 _aDLC
082 0 0 _a658.4012 VO NO
100 1 _aVoinea, Cosmina Lelia,
_d1981-
_94905
245 1 0 _aNonmarket strategic management /
_cCosmina Lelia Voinea and Hans van Kranenburg
260 _aNew York :
_bRoutledge,
_cc2017.
300 _axiii, 171 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aPreface -- Nonmarket strategic management from a theoretical perspectives -- Genesis of the nonmarket field -- Advancing the nonmarket environment : expanding institutions, issues, interests, and information -- Institutions : nature, context, and pressures -- Types of nonmarket institutions -- Stakeholder approach to nonmarket -- Nonmarket strategies : why-, when-, and how? -- Nonmarket resources and outcomes -- How it is done: nonmarket strategic management in practice -- Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector -- Merger and acquisition investigations in the european airline industry -- Nonmarket actions from the chemical industry : the case of Merck & Co -- The nonmarket actions from the oil industry : the case of Royal Dutch Shell -- Index.
520 _aThis book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
650 0 _aStrategic management
_91061
700 1 _aKranenburg, Hans van
_94906
942 _cREGULAR