| 000 | 00801cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 040804s2002 ne a 001 0 eng | ||
| 010 | _a 2004556468 | ||
| 020 | _a0750656255 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369183 2002 |
| 082 | 0 | 4 |
_a658.8/02 _221 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a5th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_axix, 630 p. : _bill ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aMARK935 MARK344 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 2 | _aInstitute of Marketing. | |
| 005 | 20170126093021.0 | ||
| 001 | 17795 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c314 _d314 |
||