000 03189cam a22002418i 4500
999 _c31559
_d31559
001 19293101
010 _a 2016044875
020 _a9780195372779
040 _aUOWD
082 0 0 _a346.048 VA IN
100 1 _aVaidhyanathan, Siva
_95540
245 1 0 _aIntellectual property :
_ba very short introduction /
_cSiva Vaidhyanathan
260 _aNew York :
_bOxford University Press,
_cc2017.
300 _axxi, 121 p. :
_bill. ;
_c18 cm.
490 0 _aVery short introductions
505 8 _aMachine generated contents note: -- Preface -- Chapter 1: How to Read Starbucks; or Why Intellectual Property Matters More Than You Think -- Chapter 2: Copyright, Commerce, and Culture -- Chapter 3: Patents and their Discontents -- Chapter 4: Trademarks and the Politics of Branding -- Chapter 5: Other Rights: Domain Names, Publicity, Trade Secrets, Data, and Designs -- Conclusion: The Politics of Resistance and the Access to Knowledge Movement -- Acknowledgements -- Useful Web Sites -- References -- Bibliography -- Index.
520 _a" We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regulate expression. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and arcane subject. This engaging book clarifies both the basic terms and the major conflicts surrounding these fascinating areas of law, offering a layman's introduction to copyright, patents, trademarks, and other forms of knowledge falling under the purview of intellectual property rights. Using vivid examples, noted media expert Siva Vaidhyanathan illustrates the powers and limits of intellectual property, distilling with grace and wit the complex tangle of laws, policies, and values governing the dissemination of ideas, expressions, inventions, creativity, and data collection in the modern world. Vaidhyanathan explains that intellectual property exists as it does because powerful interests want it to exist. The strongest economies in the world have a keen interest in embedding rigid methods of control and enforcement over emerging economies to preserve the huge economic interests linked to their copyright industries-film, music, software, and publishing. For this reason, the fight over the global standardization of intellectual property has become one of the most important sites of tension in North-South global relations. Through compelling case studies, including those of Starbucks, Coca-Cola, Sony, Amazon, and Google Books, Vaidhyanathan shows that the modern intellectual property systems reflect three centuries of changes in politics, economics, technologies, and social values. Although it emerged from a desire to foster creativity while simultaneously protecting it, intellectual property today has fundamentally shifted to a political dimension. "--
650 0 _aIntellectual property (International law)
_95541
650 0 _aCopyright, International
_95542
650 7 _aLAW / Intellectual Property / Copyright
_95543
856 _uhttps://uowd.box.com/s/pdvj1347ywov51q0fj2akspwrm2nub98
_zLocation Map
942 _cREGULAR