| 000 | 05532cam a22003018i 4500 | ||
|---|---|---|---|
| 999 |
_c31577 _d31577 |
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| 010 | _a 2017004170 | ||
| 020 | _a9781138229778 | ||
| 020 | _a9781138229761 | ||
| 082 | 0 | 0 | _a302.231 LI SO |
| 100 | 1 |
_aLipschultz, Jeremy Harris, _d1958- _95601 |
|
| 245 | 1 | 0 |
_aSocial media communication : _bconcepts, practices, data, law and ethics _cJeremy H. Lipschultz |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York, NY : _bRoutledge, _cc2018. |
||
| 300 |
_axx, 375 p. : _bill. ; _c24 cm. |
||
| 500 | _aEarlier edition: 2015. | ||
| 500 | _aIncludes index. | ||
| 520 | _a"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- | ||
| 650 | 0 |
_aSocial media _9877 |
|
| 650 | 0 |
_aSocial networks _95602 |
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| 650 | 0 |
_aOnline social networks _95603 |
|
| 650 | 0 |
_aSocial media _vLaw and legislation _95604 |
|
| 650 | 0 |
_aSocial media _vMoral and ethical aspects _95605 |
|
| 856 |
_uhttps://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii _zLocation Map |
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