000 02063nam a2200313 a 4500
999 _c3160
_d3160
001 20673
008 200915b xxu||||| |||| 00| 0 eng d
010 _a2007935303
020 _a9781412928793
020 _a9781412928786
040 _aUOWD
082 0 4 _a650.072 LE DO
100 1 _aLee, Nick,
_d1975-
_934714
245 1 0 _aDoing business research :
_ba guide to theory and practice
_cNick Lee with Ian Lings
260 _aLos Angeles ;
_bSAGE,
_cc2008.
300 _axxiii, 423 p. :
_bill ;
_c24 cm.
504 _aIncludes bibliographical references (p. [405]-410) and index.
505 _a• Ch. 1. What Is Research, and Why Would Anyone Want to Do It? • Ch. 2. Scientific Approach to Research • Ch. 3. Interpretive Approach to Research • Ch. 4. Reviewing Existing Literature • Ch. 5. Theory, Conceptualisation and Hypotheses • Ch. 6. Concepts, Constructs and Measurement • Ch. 7. Process of Measure Development • Ch. 8. Research Design • Ch. 9. Collecting Qualitative Data • Ch. 10. Qualitative Data Analysis • Ch. 11. Collecting Quantitative Data • Ch. 12. How and Why Statistics Work • Ch. 13. Quantitative Data Analysis I • Ch. 14. Quantitative Data Analysis II • Ch. 15. Mixing Methods and Paradigmatic Incommensurability • Ch. 16. Writing and Talking About Your Work.
520 _aFor anyone involved in developing a research project, 'Doing Business Research' provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
526 0 _aHDR903 HDR997
526 0 _aISIT940 MGNT925
650 0 _aBusiness
_xResearch
_9481
650 0 _aBUSINESS &​ ECONOMICS /​ Management
_94181
650 0 _aBUSINESS &​ ECONOMICS /​ Reference
_94190
650 0 _aBUSINESS &​ ECONOMICS /​ Skills
_94191
700 1 _aLings, Ian
_934715
856 _uhttp://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat03332a&AN=uow.b3142874
_zEbook
942 _cREGULAR
_2ddc