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| 082 | 0 | 0 | _a338.4791 FL TO |
| 100 |
_aFletcher, John _96246 |
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| 245 | 0 | 0 |
_aTourism : _bprinciples and practice _cJohn Fletcher ... [et al.] |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England : _bPearson, _cc2013. |
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| 300 |
_axxvi, 643 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aMachine generated contents note: 1.An Introduction to Tourism / Stephen Wanhill Learning outcomes Introduction Defining tourism Tourism as a concept A conceptual framework for tourism An operational framework for tourism the tourism satellite account (TSA) Conclusion Self-check questions References and further reading pt. 1 TOURISM DEMAND 2.The Nature of Tourism Demand / Stephen Wanhill Individual tourism demand Market tourism demand 3.Tourism Consumer Behaviour / David Gilbert The individual decision-making process The fundamentals of consumer behaviour and tourism Energisers and effectors of demand Roles and the decision-making process in tourism Models of consumer behaviour in tourism The buying decision process in tourism The way forward Contents note continued: Self-check questions 4.Measuring and Modelling Tourism Demand / Stephen Wanhill Tourism satellite account requirements Measurement methods Sampling by place Administering the sample Measuring own price elasticity Modelling tourism demand Sell-check questions 5.Forecasting Tourism Demand / Stephen Wanhill An overview of tourism forecasting Forecasting methods The forecasting problem Market planning pt. 2 THE TOURISM DESTINATION 6.Destinations / Alan Fyall The nature and role of destinations Destination trends Destination management and marketing Contents note continued: 7.The Economic Impact of Tourism / John Fletcher Overview The generation of economic impacts by tourist spending Leakages of expenditure out of the local economy The measurement of economic impact The multiplier concept Types of multiplier Methodological approaches Weaknesses and limitations of multiplier models The policy implications of multiplier analysis 8.The Environmental Impact of Tourism / John Fletcher Environmental impact Environmental impact assessment The EIA process Environmental auditing Environmental action programmes 9.The Socio-cultural Impact of Tourism / John Fletcher The nature of socio-cultural impacts of tourism Contents note continued: Approaches to the study of socio-cultural impacts of tourism The tourism development process The psychological basis of tourism development The sociological basis of tourism development Some general negative socio-cultural impacts of tourism Some specific negative socio-cultural impacts of tourism Some general positive socio-cultural impacts associated with tourism Methods of measuring the socio-cultural impact of tourism 10.Sustainable Tourism / Bas Amelung Historical background Definitions of sustainability in general Definitions of sustainable tourism Sustainability of tourism Sustainability as a strategy Climate change and tourism 11.Tourism and Development Planning / John Fletcher Contents note continued: Tourism and economic development theories Integrated planning and development Development planning layers The tourism development planning process Tourism development planning: when it goes wrong 12.Tourism, Crises and Disaster Management / Yeganeh Morakabati Natural and man-made disasters and the tourism industry Destination risk Tourism and terrorism Risk perception pt. 3 THE TOURISM SECTOR 13.Attractions / Alan Fyall The nature and purpose of attractions Managing attractions 14.Accommodation Accommodation and the tourism product Defining the accommodation sector Contents note continued: The distinctive nature of accommodation The management of commercial accommodation Sectoral overlap Sector origins and the influence of the USA Quality issues and grading in the accommodation sector The accommodation sector and environmental issues Information technology and the accommodation sector Human resources and the accommodation sector 15.Events Management / Mary Beth Gouthro The historical development of events 16.Intermediaries / Alan Fyall The nature of intermediation The role of the retail agent The role of the tour operator/wholesaler 17.Transportation / Derek Robbins Contents note continued: Transport as a component of the tourist product Components of the transportation system Competitor analysis Political influences on transport for tourism Regulation of competition Future trends 18.Public Sector and Policy / Alan Fyall Public policy framework Administrative framework Impact of the public sector Intervention policy pt. 4 MARKETING FOR TOURISM 19.Managing Marketing for Tourism / David Gilbert What is marketing? The evolution of marketing Definitions and concepts of marketing The differences between marketing and selling Different business philosophies Marketing orientation Tourism as a service product Tourism products and risk Planning the service encounter Contents note continued: Quality management Management tasks The adoption of a marketing orientation Criticisms of the marketing concept A societal marketing approach 20.Marketing Planning / David Gilbert What is marketing planning? The marketing environment of the organisation The purpose of the marketing plan Successful planning Structure of the marketing plan 21.Marketing Mix Applications / David Gilbert What is the marketing mix? Product Price Promotion Place (distribution) The marketing mix revisited: are the four Ps sufficient? Destination marketing 22.Information Technology in Tourism / Dimitrios Buhalis Contents note continued: Introduction Information communication technologies as a business tool eTourism: tourism and information communication technologies eTourism and the tourism industry sectors Conclusion - eTourism and the structure of the tourism industry References and further reading. | ||
| 520 | _aThis text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa. | ||
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_aTourism _95962 |
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_aFyall, Alan _95963 |
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_aGilbert, David _95964 |
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_aWanhill, Stephen _95965 |
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_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map |
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