000			02645cam a2200241 a 4500
999			_c31662 _d31662
001			15343811
010			_a 2008299647
020			_a9780141025711
020			_a9781591841210
040			_aBKL
082	0	0	_a650.1 AR WH
100	1		_aArden, Paul _96043
245	1	0	_aWhatever you think, think the opposite / _cPaul Arden
260			_aLondon : _bPenguin, _cc2006.
300			_a143 p. : _bill. ; _c18 cm.
500			_aThink the opposite is printed backwards on cover.
500			_aTitle from cover
520			_aThe bestselling author of "It's Not How Good You Are, It's How Good You Want To Be" Paul Arden turns logic and common sense on its head in "Whatever You Think, Think the Opposite "and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, "It's Not How Good You Are, It's How Good You Want to Be", became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'. "Whatever You Think, Think the Opposite" is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. "Whatever You Think, Think the Opposite" will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. "Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common". (Roger Kennedy, Saatchi & Saatchi). Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji.
650		0	_aSuccess in business _91849
650		0	_aDecision making _961390
856			_uhttps://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 _zLocation Map
942			_cREGULAR