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245	0	0	_aMaking a difference through marketing : _ba quest for diverse perspectives _cedited by Carolin Plewa, Jodie Conduit
260			_aNew York, NY : _bSpringer Berlin Heidelberg, _cc2016.
300			_axiv, 282 p. : _bill. ; _c25 cm.
520			_aThis book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives. In contrast, this book presents a broader perspective, highlighting a variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, social marketing and ethics, customers and brands, as well as university education and innovation.
650			_aMarketing _vSocial aspect _96173
650			_aSocial marketing _92975
700			_aPlewa, Carolin, _eEdited by _96174
700			_aConduit, Jodie, _eEdited by _96175