000			02446nam a2200217zi 4500
999			_c31691 _d31691
020			_a9781137547354
020			_a1137547359
082			_a658.4092 VE VU
100	1		_aVerhezen, Peter, _d1960- _96181
245	1	4	_aThe vulnerability of corporate reputation : _bleadership for sustainable long-term value _cPeter Verhezen
260			_aLondon : _bPalgrave Macmillan, _cc2015.
300			_avii, 147 p. ; _c23 cm.
490	1		_aPalgrave pivot
520			_aThe Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies and their board members. It asserts that reputation should be acknowledged by boards to promote and establish good governance within existing legal and regulatory contexts, allowing organizations to create more 'sustainable' and meaningful results. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer, and whose managerial wisdom makes organizations excel. It concludes that reputation is both vulnerable and intangible, but remains a valuable way to create good relationships with critical stakeholders, and a useful tool for boards and top executives to set strategies and policies.
650		0	_aCorporate image _92087
830		0	_aPalgrave pivot. _94735