000			01316cam a2200229 i 4500
999			_c31853 _d31853
001			19330035
008			171009b xxu||||| |||| 00| 0 eng d
010			_a 2016296994
020			_a9780749472894
020			_a0749472901
040			_aUOWD
082			_a659.1 AD LA
245	1	0	_aAd law : _bthe essential guide to advertising law and regulation _cEdited by Richard Lindsay
260			_aLondon : _bKogan page, _cc2016.
300			_axxvi, 388 p. : _bill. ; _c24 cm.
500			_a"An IPA book"--Verso of title page.
504			_aIncludes bibliographical references and index.
520			_aThe implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns.
650		0	_aAdvertising law _xGreat Britain _97040
700	1		_aLindsay, Richard, _eEdited by _99782
942			_2ddc _cREGULAR