000 01248cam a22002418i 4500
999 _c32135
_d32135
001 19668295
010 _a 2017010752
020 _a9781522528357
040 _aUOWD
082 0 0 _a658.11 GL OB
245 0 0 _aGlobal entrepreneurship and new venture creation in the sharing economy
_cEdited by Norhayati Zakaria and Leena Kaushal
260 _aHershey, PA :
_bIGI Global,
_cc2018.
300 _axv, 244 p. :
_bill. ;
_c29 cm.
490 _aAdvances in business strategy and competitive advantage (ABSCA) book series
500 _aNotes: "Premier reference source"--Cover.
504 _aIncludes bibliographical references.
520 _a"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
650 0 _aNew business enterprises
_91079
650 0 _aEntrepreneurship
_911
700 1 _aNorhayati Zakaria,
_d1969-
_eEdited by
_99712
700 1 _aKaushal, Leena,
_d1977-
_eEdited by
_99713
942 _2ddc
_cREGULAR