| 000 | 01926 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c32141 _d32141 |
||
| 020 | _a9781292060163 | ||
| 082 | _a658.83 MA ES | ||
| 100 |
_aMalhotra, Naresh K. _98630 |
||
| 245 |
_aEssentials of marketing research : _ba hands-on orientation _cNaresh K. Malhotra |
||
| 250 | _aGlobal edition | ||
| 260 |
_aBoston : _bPearson, _cc2015. |
||
| 300 |
_a407 p. : _bill. ; _c29 cm. |
||
| 490 | _aAlways learning | ||
| 520 | _aEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world. | ||
| 650 |
_aMarketing research _9123 |
||
| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_proquest_ebookcentral_EBC5138326 _zEbook |
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