| 000 | 01698nam a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c32146 _d32146 |
||
| 001 | nam a22 7a 4500 | ||
| 020 | _a9781259254345 | ||
| 082 | _a658.575 CR NE | ||
| 100 |
_aCrawford, Merle _98766 |
||
| 245 |
_aNew products management _cMerle Crawford, Anthony Di Benedetto |
||
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _cc2015. |
||
| 300 |
_axx, 588 p. : _bill. ; _c24 cm. |
||
| 505 | _aMachine generated contents note: ch. 1 The Strategic Elements of Product Development -- Setting -- The Importance of New Products -- Globalization and New Product Development -- How Product Development Is Different -- What Is a New Product, and What Leads to Success? -- Does This Field of Activity Have a Unique Vocabulary? -- Does the Field of New Products Offer Careers? -- The Strategic Elements of Product Development -- The Basic New Products Process -- The Other Strategic Elements -- Product Development in Action -- | ||
| 520 | _a Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. | ||
| 526 | _aMARK956 | ||
| 650 |
_aNew products _vManagement _98644 |
||
| 700 |
_aDi Benedetto, Anthony _98767 |
||
| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361906406666 _zEbook |
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| 942 |
_2ddc _cREGULAR |
||