000			01942 a2200265 4500
999			_c32147 _d32147
001			nam a22 7a 4500
008			230801b xxu||||| |||| 00| 0 eng d
020			_a9781292017310
082			_a658.802 HO MA
100			_aHooley, Graham _98646
245			_aMarketing strategy & competitive positioning _cGraham Hooley ... [et al].
246			_aMarketing strategy and competitive positioning
250			_a6th ed.
260			_aHarlow : _bPearson ; _cc2017.
300			_axv, 569 p. : _c24 cm.
505			_aChapter 1 - Marketing StrategyChapter 2 - Strategic Marketing PlanningChapter 3 - Competitive Market AnalysisChapter 4 - Customer AnalysisChapter 5 - Competitor Analysis Chapter 6 - Understanding the Organisational Resource BaseChapter 7 - Understanding Current and Future Competitive PositionsChapter 8 - Segmentation and Positioning ResearchChapter 9 - Selecting market targetsChapter 10 - Competitive Positioning StrategiesChapter 11 - Competing through the new marketing mixChapter 12 - Competing through innovationChapter 13 - Competing through superior service and customer relationshipsChapter 14 - Strategic customer managementChapter 15 - Strategic Alliances and networksChapter 16 - Strategy Implementation and Internal MarketingChapter 17 - Corporate Social Responsibility and EthicsChapter 18 - Implementing the Strategy
520			_aThoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
526			_aMARK344
650			_aMarketing strategy _9532
700			_aPiercy, Nigel F. _98647
700			_aNicoulaud, Brigitte _98648
700			_aRudd, John M. _98649
856			_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9781292171456 _zEbook
942			_cREGULAR