000			02095cam a2200289 i 4500
999			_c32334 _d32334
001			57727
020			_a9780198748533
040			_aUOWD
082	0	4	_a658.8 BA MA
100	1		_aBaines, Paul, _d1973- _99843
245	1	0	_aMarketing _cPaul Baines, Chris Fill and Sara Rosengren
250			_a4th ed.
260			_aOxford : _bOxford University Press, _cc2017.
300			_axxxii, 732 p. : _bcol. ill. ; _c27 cm.
500			_aPrevious edition by Paul Baines, Chris Fill and Kelly Page, 2014
504			_aIncludes bibliographical references and index.
505	0		_aPART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing.
520			_aMarketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
526	0		_aMARK101
650		0	_aMarketing _xTextbooks _916009
650		0	_aMarketing _zCase studies _914673
650		0	_aMarketing _xTextbooks _xManagement _916372
650		0	_aMarketing _zCase studies _xManagement _916373
700	1		_aFill, Chris _99847
700	1		_aRosengren, Sara _99848
942			_cCRS _2ddc