| 000 | 02095cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c32334 _d32334 |
||
| 020 | _a9780198748533 | ||
| 082 | 0 | 4 | _a658.8 BA MA |
| 100 | 1 |
_aBaines, Paul, _d1973- _99843 |
|
| 245 | 1 | 0 |
_aMarketing _cPaul Baines, Chris Fill and Sara Rosengren |
| 250 | _a4th ed. | ||
| 260 |
_aOxford : _bOxford University Press, _cc2017. |
||
| 300 |
_axxxii, 732 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _aPrevious edition by Paul Baines, Chris Fill and Kelly Page, 2014 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aMarketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers. | ||
| 526 | 0 | _aMARK101 | |
| 650 | 0 |
_aMarketing _xTextbooks _916009 |
|
| 650 | 0 |
_aMarketing _zCase studies _914673 |
|
| 650 | 0 |
_aMarketing _xTextbooks _xManagement _916372 |
|
| 650 | 0 |
_aMarketing _zCase studies _xManagement _916373 |
|
| 700 | 1 |
_aFill, Chris _99847 |
|
| 700 | 1 |
_aRosengren, Sara _99848 |
|