000 02095cam a2200289 i 4500
999 _c32334
_d32334
020 _a9780198748533
082 0 4 _a658.8 BA MA
100 1 _aBaines, Paul,
_d1973-
_99843
245 1 0 _aMarketing
_cPaul Baines, Chris Fill and Sara Rosengren
250 _a4th ed.
260 _aOxford :
_bOxford University Press,
_cc2017.
300 _axxxii, 732 p. :
_bcol. ill. ;
_c27 cm.
500 _aPrevious edition by Paul Baines, Chris Fill and Kelly Page, 2014
504 _aIncludes bibliographical references and index.
520 _aMarketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
526 0 _aMARK101
650 0 _aMarketing
_xTextbooks
_916009
650 0 _aMarketing
_zCase studies
_914673
650 0 _aMarketing
_xTextbooks
_xManagement
_916372
650 0 _aMarketing
_zCase studies
_xManagement
_916373
700 1 _aFill, Chris
_99847
700 1 _aRosengren, Sara
_99848