| 000 | 01100cam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 080129s2009 mauab b 001 0 eng | ||
| 010 | _a 2008003660 | ||
| 020 | _a9780073380933 (alk. paper) | ||
| 020 | _a0073380938 (alk. paper) | ||
| 035 | _a(OCoLC)ocn191732440 | ||
| 035 |
_a(OCoLC)191732440 _z(OCoLC)175648148 |
||
| 040 |
_aDLC _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxviii, 708 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMARK270 MARK938 HDR974 | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 005 | 20170126093431.0 | ||
| 001 | 20749 | ||
| 003 | UOWD | ||
| 942 | _c3DAY | ||
| 999 |
_c3235 _d3235 |
||