000			01496cam a22002298i 4500
999			_c32357 _d32357
001			19548875
010			_a 2016054422
020			_a9781472939098
040			_aUOWD
082	0	0	_a658.872 TH DI
100	1		_aThomas, Brian _99904
245	1	0	_aDirect and digital marketing in practice _cBrian Thomas and Matthew Housden
250			_a3rd ed.
260			_aLondon : _bBloomsbury, _cc2017.
300			_aiv, 526 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_aFully updated to reflect the continuing impact and future implications of the Internet on marketing, this new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It covers vital issues such as: the new marketing landscape, gaining customer insight, integrating traditional and digital media, and campaign planning and budgeting. Direct and Digital Marketing in Practice is an ideal reference tool for both students and marketing professionals, presenting detailed explanations of key concepts with many practical examples and case studies to ensure that each point is relevant and memorable. For managers looking to improve customer reach, or students on marketing or MBA courses, this book will provide you with invaluable and up-to-date guidance on marketing best theory and practice.
650		0	_aDirect marketing _99905
650		0	_aInternet marketing _91603
700	1		_aHousden, Matthew _99906
942			_cREGULAR