000			01939cam a2200277 i 4500
999			_c32358 _d32358
001			19382173
008			181017b xxu||||| |||| 00| 0 eng d
010			_a 2016041418
020			_a9781138191709
040			_aUOWD
082	0	0	_a658.872 SM DI
100	1		_aChaffey, Dave _92142
245	1	0	_aDigital marketing excellence : _bplanning, optimizing and integrating online marketing _cDave Chaffey and PR Smith
250			_a5th ed.
260			_aLondon : _bRoutledge, _cc2017.
300			_axxvii, 660 p. : _bcol. ill. ; _c26 cm.
500			_aRevised edition of the authors' eMarketing excellence, first published in 2002.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
520			_aNow in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.
526			_aMARK301
650		0	_aInternet marketing _91603
700	1		_aChaffey, Dave _92142
856			_uhttps://ebookcentral-proquest-com.ezproxy.uow.edu.au/lib/UOW/detail.action?docID=4834186 _zEbook
942			_cREGULAR