| 000 | 01500pam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 070705s2008 maua b 001 0 eng | ||
| 010 | _a 2007027501 | ||
| 020 | _a9780674026803 (trade : alk. paper) | ||
| 020 | _a0674026802 (trade : alk. paper) | ||
| 040 |
_aDLC _cDLC _dICrlF |
||
| 043 | _aa-cc--- | ||
| 050 | 0 | 0 |
_aHF5813.C5 _bW37 2008 |
| 082 | 0 | 0 |
_a659.1/0951 _222 |
| 100 | 1 |
_aWang, Jing, _d1950- |
|
| 245 | 1 | 0 |
_aBrand new China : _badvertising, media, and commercial culture / _cJing Wang. |
| 260 |
_aCambridge, Mass. : _bHarvard University Press, _c2008. |
||
| 300 |
_axiii, 411 p. : _bill ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references (p. 315-392) and index. | ||
| 505 | 0 | _aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto : youth culture and music marketing -- CCTV and advertising media. | |
| 520 | _aA comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 |
_aAdvertising _zChina. |
|
| 650 | 0 |
_aMarketing _zChina. |
|
| 650 | 0 |
_aBrand name products _zChina. |
|
| 650 | 7 |
_aAdvertising _zChina. _2sears. |
|
| 650 | 7 |
_aMarketing _zChina. _2sears. |
|
| 650 | 7 |
_aBrand name products. _2sears. |
|
| 005 | 20170126093431.0 | ||
| 001 | 20750 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3236 _d3236 |
||