000			01291 a2200157 4500
999			_c32405 _d32405
008			171016b xxu||||| |||| 00| 0 eng d
020			_a9781138473560
082			_a910.688 MI MA
100			_aMiddleton, Victor _910071
245			_aMarketing in travel and tourism _cVictor, Middleton
260			_a[S.l.] : _bRoutledge, _c2017.
300			_axxv, 502 p. : _bill. ; _c23 cm.
520			_a "Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"
650			_aTourism _vMarketing _95972