| 000 | 00959cam a22003134a 4500 | ||
|---|---|---|---|
| 008 | 080718s2008 nyua 001 0 eng c | ||
| 010 | _a 2008298156 | ||
| 015 |
_aGBA698060 _2bnb |
||
| 016 | 7 |
_a013607322 _2Uk |
|
| 020 | _a9780071458290 (hbk.) | ||
| 020 | _a0071458298 (hbk.) | ||
| 035 | _a(OCoLC)ocm76797920 | ||
| 040 |
_aUKM _cUKM _dBAKER _dBTCTA _dYDXCP _dBWX _dBGU _dUMC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.S757 2008 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 100 | 1 |
_aStone, Bob, _d1918-2007. |
|
| 245 | 1 | 0 |
_aSuccessful direct marketing methods : _binteractive, database, and customer-based marketing for digital age / _cBob Stone and Ron Jacobs. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axxviii, 663 p. : _bill ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aDirect marketing. | |
| 700 | 1 |
_aJacobs, Ron, _d1948- |
|
| 005 | 20170126093432.0 | ||
| 001 | 20758 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3244 _d3244 |
||