000			01592 a2200169 4500
999			_c32456 _d32456
008			180130b xxu||||| |||| 00| 0 eng d
020			_a9781138297128
082			_a658.4012 MO PR
100			_aMorden, Tony _910250
245			_aPrinciples of strategic management _cTony Morden
250			_a3rd ed.
260			_bRoutledge, _c2017.
300			_avii, 640 p. : _bill. ; _c24 cm.
520			_aNow published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
650			_aStrategic management _91061
942			_cREGULAR