000 01592 a2200169 4500
999 _c32456
008 180130b xxu||||| |||| 00| 0 eng d
020 _a9781138297128
082 _a658.4012 MO PR
100 _aMorden, Tony
245 _aPrinciples of strategic management
_cTony Morden
250 _a3rd ed.
260 _bRoutledge,
300 _avii, 640 p. :
_bill. ;
_c24 cm.
520 _aNow published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
650 _aStrategic management