| 000 | 02316 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c32509 _d32509 |
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| 020 | _a9783319585260 | ||
| 020 | _a3319585266 | ||
| 082 | _a378.106 CO MP | ||
| 245 |
_aCompetition in Higher Education branding and marketing : _bnational and global perspectives _cEdited by Antigoni Papadimitriou |
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| 260 |
_aCham : _bPalgrave Macmillan, _cc2018. |
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| 300 |
_axvii, 254 p. : _bill. ; _c23 cm. |
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| 520 | _aContributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. | ||
| 650 |
_aEducation, Higher _xMarketing _914892 |
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| 650 |
_aMarketing _xBranding (Marketing) _914893 |
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| 650 |
_aUniversities and colleges _xMarketing _914894 |
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| 700 |
_aPapadimitriou, Antigoni, _eEdited by _910384 |
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| 856 |
_uhttps://uowd.box.com/s/padn0p2yaomaxxzm8xw7vltypyv1bf7j _zLocation Map |
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