| 000 | 01570cam a22001812ab4500 | ||
|---|---|---|---|
| 999 |
_c32604 _d32604 |
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| 020 | _a9783836664776 | ||
| 082 | _a658.46 SI BL | ||
| 100 | 1 |
_aSiegemund, Carsten _910712 |
|
| 245 | 1 | 0 |
_aBlue ocean strategy for small and mid-sized companies in Germany : _bdevelopment of a consulting approach / _cCarsten Siegemund |
| 260 |
_aHamburg : _bDiplomca Verlag GmbH, _cc2008. |
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| 300 |
_a85 p. : _bill. ; _c27 cm. |
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| 520 | _aWhy does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation'. | ||
| 650 |
_aBusiness strategy _911304 |
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