| 000 | 00806cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 040322s2004 ilua 001 0 eng | ||
| 010 | _a 2004006707 | ||
| 020 | _a0793183030 | ||
| 020 | _a9780793183036 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bC53 2004 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 | _aClark, Kevin A. | |
| 245 | 1 | 0 |
_aBrandscendence : _bthree essential elements of enduring brands / _cKevin A. Clark. |
| 260 |
_aChicago, IL : _bDearborn Trade Pub., _cc2004. |
||
| 300 |
_aviii, 247 p. : _bill ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 005 | 20170126093434.0 | ||
| 001 | 20785 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3271 _d3271 |
||