000			01971nam a22002171i 4500
999			_c32745 _d32745
001			ybp13278130
020			_a9781787141131
040			_aUOWD
082	0	4	_a302.3 GL SO
100	1		_aGloor, Peter A., _911324
245	1	0	_aSociometrics and human relationships : _banalyzing social networks to manage brands, predict trends, and improve organizational performance _cPeter A. Gloor
260			_aUnited Kingdom : _bEmerald Publishing, _cc2017.
300			_axiii, 493 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aSociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks.
650		0	_aSociometry _911325
650		0	_aOnline social networks in business _911326
650		0	_aInternet marketing _91603
856			_uhttps://uowd.box.com/s/atpokrlg9ncxv98g9b3s8udkgh7yqawx _zLocation Map
942			_cREGULAR