| 000 | 03665cam a22002898i 4500 | ||
|---|---|---|---|
| 999 |
_c32763 _d32763 |
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| 010 | _a 2016009229 | ||
| 020 | _a9781501315213 | ||
| 082 | 0 | 0 | _a338.476870973 BU BU |
| 100 | 1 |
_aBurns, Leslie Davis _911397 |
|
| 245 | 1 | 4 |
_aThe business of fashion : _bdesigning, manufacturing, and marketing _cLeslie Davis Burns, Kathy K. Mullet, and Nancy O. Bryant |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bBloomsbury _c2016. |
||
| 300 |
_axvii, 366 p. : _bill. ; _c29 cm. |
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| 520 | _a" Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. <u>New to this Edition</u> Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book. "-- | ||
| 650 | 0 |
_aClothing trade _vUnited States _914929 |
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| 650 | 0 |
_aFashion _xEconomic aspects _914930 |
|
| 650 | 0 |
_aFashion design _99524 |
|
| 650 | 0 |
_aFashion merchandising _911381 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industries / Fashion & Textile Industry. _911400 |
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| 700 | 1 |
_aMullet, Kathy K., _d1958- _911401 |
|
| 700 | 1 |
_aBryant, Nancy O. _911402 |
|
| 856 |
_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map |
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