| 000 | 03737nam a22003255i 4500 | ||
|---|---|---|---|
| 999 |
_c32764 _d32764 |
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| 001 | 19657581 | ||
| 010 | _a 2017943371 | ||
| 020 | _a9783319587141 | ||
| 040 | _aUOWD | ||
| 082 | _a658.872 TU EL | ||
| 100 |
_aTurban, Efraim _911403 |
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| 245 | 0 | 0 |
_aElectronic commerce 2018 : _ba managerial and social networks perspective _cEfraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban |
| 250 | _a9th ed. | ||
| 260 |
_aCham : _bSpringer International Publishing : Imprint : Springer, _cc2018. |
||
| 300 |
_axxvii, 636 p. : _bill. ; _c29 cm. |
||
| 490 | _aSpringer texts in business and economics | ||
| 505 | _aChapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and Advertising in E-Commerce -- Chapter 11. E-Commerce Security and Fraud Issues and Protections -- Chapter 12. Electronic Commerce Payment Systems -- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce -- Chapter 14. EC Strategy, Globalization, SMEs, and Implementation -- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments. | ||
| 520 | _aThis new Edition of Electronic Commerce is a complete update of the leading graduate-level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continued phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility. | ||
| 526 | _aISIT204 | ||
| 650 |
_aBusiness _940976 |
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| 650 |
_aManagement information systems _9918 |
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| 650 |
_aElectronic commerce _91605 |
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| 700 |
_aOutland, Jon _911408 |
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| 700 |
_aKing, David _914618 |
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| 700 |
_aLee, Jae Kyu _915026 |
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| 700 |
_aLiang, Ting-Peng _915027 |
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| 700 |
_aTurban, Deborrah C. _915028 |
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| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_springer_books_10_1007_978_3_319_58715_8 _zEbook |
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| 942 | _cREGULAR | ||