000			02957nam a22002895i 4500
999			_c32765 _d32765
001			19496559
010			_a 2017934220
020			_a9783319500904
040			_aUOWD
082			_a658.872 TU IN
100			_aTurban, Efraim _911403
245	0	0	_aIntroduction to electronic commerce and social commerce _cEfraim Turban ... [et al.]
250			_a4th ed.
260			_aCham : _bSpringer International Publishing, _cc2017.
300			_axxv, 435 p. : _bill. ; _c29 cm.
490			_aSpringer texts in business and economics
505			_aChapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
520			_aThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
650			_aBusiness _914616
650			_aManagement information systems _9918
650			_aE-business _911405
650			_aElectronic commerce _91605
700			_aWhiteside, Judy _914617
700			_aKing, David _914618
700			_aOutland, Jon _911408
942			_cREGULAR