000			02211 a2200241 4500
999			_c32862 _d32862
001			nam a22 7a 4500
020			_a9781292097411
082			_a658.11 MA EN
100			_aMariotti, Steve, _d1953- _911784
245			_aEntrepreneurship : _bstarting and operating a small business _cSteve Mariotti, Caroline Glackin
250			_a4th Global ed.
260			_aBoston [u.a.] : _bPearson, _cc2016.
300			_a565 p. : _bcol. ill. ; _c28 cm.
490			_aAlways learning
500			_aIncludes index.
505			_aContents: Unit 1: entrepreneurial pathways Entrepreneurs recognize opportunities The business plan : road map to success Creating business from opportunity Unit 1: Case study: spanx Unit 2: Integrated marketing Exploring your market Developing the right marketing mix and plan Smart selling and effective customer service Unit 2: Case study: kitchen arts &​ letters, inc Unit 3: Show me the money : finding, securing, and managing it Understanding and managing start-up, fixed, and variable costs Using financial statements to guide a business Cash flow and taxes Financing strategy: debt, equity, or both? Unit 4: Case study: Lee's ice cream Unit 5 operating a small business effectively Addressing legal issues and managing risk Operating for success Management, leadership, &​ ethical practices Unit 4: case study: onlc training centers Unit 5: Cashing in the brand Franchising, licensing, and harvesting: cashing in your brand Unit 5: Case study: honest tea Appendix 1 Sample student business plan : University Parent, Inc Appendix 2 Bizbuilder business plan Appendix 3 Resources for entrepreneurs Appendix 4 Useful formulas and equations.
520			_aSummary: Textbook for Organizing Your Small Business 10145185 ; Financial Management for Small Business 10145186 ; Marketing Your Small Business 10145187 ; Entrepreneurial Service Management 10145188 ; Writing a Business Plan-Small Business 10145189.
650			_aManagement _9140
650			_aEntrepreneurship _911
700			_aGlackin, Caroline _911785
856			_uhttps://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp _zLocation Map
942			_cREGULAR