000			01177cam a2200241 a 4500
999			_c32910 _d32910
001			15975136
010			_a 2009044774
020			_a9780470562231
020			_a0470562234
040			_aDLC
082	0	0	_a658.812 ZI GA
100	1		_aZichermann, Gabe, _d1974- _911901
245	1	0	_aGame-based marketing : _binspire customer loyalty through rewards, challenges, and contests / _cGabe Zichermann and Joselin Linder
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2010.
300			_axviii, 220 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aForeword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
650		0	_aCustomer loyalty programs _911902
650		0	_aCustomer loyalty _96180
650		0	_aMarketing _93
700	1		_aLinder, Joselin _911903
942			_cREGULAR