| 000 | 01964cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c32917 _d32917 |
||
| 010 | _a 2014003487 | ||
| 020 | _a9781137279261 | ||
| 020 | _a9781137279262 | ||
| 082 | 0 | 0 | _a658.872 LE NE |
| 100 | 1 |
_aLewis, Robin, _d1940- _911922 |
|
| 245 | 1 | 4 |
_aThe new rules of retail : _bcompeting in the world's toughest marketplace / _cRobin Lewis and Michael Dart |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bSt. Martin's Press, _cc2014. |
||
| 300 |
_axvii, 250 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (pages 239-243) and index. | ||
| 520 | _a"In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators"-- | ||
| 650 | 0 |
_aRetail trade _911923 |
|
| 650 | 0 |
_aRetail trade _xManagement _916667 |
|
| 650 | 0 |
_aRetail trade _xTechnological innovations _916668 |
|
| 650 | 0 |
_aWholesale trade _911925 |
|
| 650 | 0 |
_aConsumer satisfaction _911926 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Commerce _911927 |
|
| 700 | 1 |
_aDart, Michael _911928 |
|