000 01251cam a22002418i 4500
999 _c32951
_d32951
001 19555453
010 _a 2016055010
020 _a9781259862250
020 _a1259862259
040 _aDLC
082 0 0 _a658.514 SA MA
100 1 _aSatell, Greg
_912015
245 1 0 _aMapping innovation :
_ba playbook for navigating a disruptive age
_cGreg Satell
260 _aNew York :
_bMcGraw-Hill Education,
_cc2017.
300 _axix, 215 p. :
_bill. ;
_c24 cm.
505 0 _aIntroduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook.
520 _aInnovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small.
650 0 _aTechnological innovations
_xManagement
_912016
650 0 _aDiffusion of innovations
_xManagement
_912017
650 0 _aResearch, Industrial
_910369
650 0 _aNew products
_94710
942 _2ddc
_cREGULAR