| 000 | 00941cam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 070924s2008 caua b 001 0 eng | ||
| 010 | _a 2007039239 | ||
| 020 | _a9781412956475 (pbk. : alk. paper) | ||
| 020 | _a1412956471 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn173502721 | ||
| 035 |
_a(OCoLC)173502721 _z(OCoLC)156821517 |
||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2008 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _cc2008. |
||
| 300 |
_axii, 444 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 403-427) and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 |
_aLee, Nancy, _d1932- |
|
| 005 | 20170126093436.0 | ||
| 001 | 20813 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3299 _d3299 |
||