| 000 | 02325nam a22002295i 4500 | ||
|---|---|---|---|
| 999 |
_c32998 _d32998 |
||
| 001 | 19612333 | ||
| 008 | 180204b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2017941079 | ||
| 020 | _a9781526423870 | ||
| 040 | _aUOWD | ||
| 082 | _a658.872 TU SO | ||
| 100 | 1 |
_aTuten, Tracy L. _912216 |
|
| 245 | 1 | 0 |
_aSocial Media Marketing _cTracy L. Tuten and Michael R. Solomon |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage, _cc2018. |
||
| 300 |
_axxii, 423 p. : _bcol. ill. ; _c25 cm. |
||
| 505 | _aI Foundations of Social Media Marketing 1.The Social Media Environment 2.Social Consumers 3.Network Structure and Group Influences in Social Media pt. II Social Media Marketing Strategy and Planning 4.Social Media Marketing Strategy 5.Tactical Planning and Execution pt. III The Four Zones of Social Media 7.Social Publishing 8.Social Entertainment 9.Social Commerce pt. IV Social Media Data Management and Measurement 10.Social Media Analytics 11.Social Media Metrics pt. V Social Media Marketing in Practice Case Zone 10 Case Studies Case Study 1 Social Advocacy Around the World / Karen Mishra Case Study 2 Strategic Social Media Plan: First & Main, an Outdoor Shopping Mall / Donna C. Wertalik Case Study 3 Strategic Social Media Plan: A University Business School / Donna C. Wertalik Case Study 4 Travel and Social Media: The Grand Ole Opry / Brad Perry Case Study 5 Native Advertising: Novel or Deceptive? / Sarah Pischbach Case Study 6 A Social Media Conference Community / Alan J. Case Study 7 #NikeAirMaxDay: The Creation of a Social Brand Case Study 9 Social Media Is Gateway to eBook Sales Success: Case Study 10 Mila: Leveraging Social Media for Market. | ||
| 520 | _aSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives. | ||
| 650 |
_aSocial Media _9877 |
||
| 650 |
_aMedia Marketing _914812 |
||
| 942 | _cREGULAR | ||