000			01210 a2200169 4500
999			_c33040 _d33040
008			180205b xxu||||| |||| 00| 0 eng d
020			_a9781632406224
082			_a658.804 BU SI
245			_aBusiness marketing : _bconcepts and strategies _cEdited by Kenneth Cliffe
260			_aNew York : _bClanrye International, _cc2017.
300			_avii, 230 p. : _bill. ; _c29 cm.
520			_aConcepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.
650			_aBusiness marketing _95615
650			_aBusiness-to-business _915556
700			_aCliffe, Kenneth, _eEdited by _915958
942			_cREGULAR