000			01813 a2200157 4500
999			_c33051 _d33051
020			_a9781784716943
082			_a658.8342 FO AD
100			_aFoxall, Gordon _915600
245			_aAdvanced introduction to consumer behavior analysis _cGordon Foxall
260			_aCheltenham : _bEdward Elgar, _cc2017.
300			_axi, 139 p. : _bill. ; _c22 cm.
490			_aElgar advanced introductions
520			_aElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: * a revolutionary new approach to understanding consumer behavior * a novel synthesis of behavioral psychology, behavioral economics, and marketing science * a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research * addresses more extreme behaviors such as compulsive purchasing and addiction. Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
650			_aSocial sciences _915961
942			_cREGULAR