000 01477nam a22002175i 4500
999 _c33055
_d33055
001 19878052
010 _a 2017952023
020 _a9783319498485
040 _aUOWD
082 _a338.4791 CA TR
100 _aCamilleri, Mark Anthony
_918405
245 0 0 _aTravel marketing, tourism economics and the airline product :
_ban introduction to theory and practice
_cMark Anthony Camilleri
260 _aCham :
_bSpringer,
_cc2018.
300 _axxiv, 213 p. :
_bill. ;
_c25 cm.
490 _aTourism, hospitality & event management
520 _a"This book provides a comprehensive introduction to travel marketing, tourism economics, and the airline product. At the same time, it provides an overview of the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."
650 _aTourism
_xMarketing
_93426
650 _aTourism
_95962
856 _uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz
_zLocation Map
942 _cREGULAR