000			01547 a2200193 4500
999			_c33058 _d33058
001			nam a22 7a 4500
020			_a9789284418510
082			_a338.4791 HA ND
245			_aHandbook on key performance indicators for tourism marketing evaluation _cWorld Tourism Organization,‎ European Travel Commission
260			_aMadrid : _bWorld Tourism Organization, _cc2017.
300			_a166 p. : _bill. ; _c30 cm.
520			_aThe ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and promotional activities, and how to evaluate overall marketing effectiveness within the context of business or destination impacts. This handbook aims to be a user-friendly and accessible guide that provides a methodological framework and practical guidance on how to use performance indicators. Complemented with a number of case studies and best practice examples, the handbook offers both a theoretical and practical approach to guide national and destination management organizations towards better digital marketing evaluation.
650			_aDestination management _915604
650			_aTourism marketing _915605
700			_aWorld Tourism Organization _915606
700			_aEuropean Travel Commission _915607
856			_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map
942			_cREGULAR