000			00847 a2200193 4500
999			_c33289 _d33289
020			_a9781633692664
082			_a658.802 KI RE
100			_aKim, W Chan _911465
245			_aRed ocean traps _cW. Chan Kim, Reně Mauborgne
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _cc2017.
300			_av, 38 p. : _bill. ; _c17 cm.
490			_aHarvard business review classics
520			_a"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
526			_aEMBA902
650			_aMarketing _xDecision making _917690
650			_aCompetition _99164
700			_aMauborgne, Renee _911466