000 01700cam a2200193Ma 4500
999 _c33369
_d33369
001 nam a22 7a 4500
020 _a9781138990159
082 _a302.2345 WO US
100 1 _aWober, J. Mallory
_913586
245 1 0 _aUse and Abuse of Television :
_ba Social Psychological Analysis of the Changing Screen
_cJ. Mallory Wober
260 _bTaylor & Francis,
_c2013.
_aLondon :
300 _avii, 252 p. ;
_c23 cm.
505 _aThe one hand clap? Or a sounder way of understanding television -- The drive-in screen and what people will pay to entertain it -- Types of programs as produced, partaken, and perceived -- Challengers: opponents of the screen itself or of its contents -- Champions: The prophets of the power of the screen --The changing screen and a changing viewer -- To Zion or Gomorrah: the highway of the screen -- References.
520 _aA critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen - broadly defined to include television, home video, movies, games, programs, and computers - as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic.
650 _a Television
_xPsychological aspects
_914594
650 _aTelevision broadcasting
_xSocial aspects
_914595
856 _uhttps://uowd.box.com/s/atpokrlg9ncxv98g9b3s8udkgh7yqawx
_zLocation Map
942 _2ddc
_cREGULAR