| 000 | 03311cam a2200301Ki 4500 | ||
|---|---|---|---|
| 999 |
_c33372 _d33372 |
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| 020 | _a9781138689435 | ||
| 082 | _a070.43 GE GL | ||
| 100 | 1 |
_aGeniets, Anne, _d1977- _913592 |
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| 245 | 1 | 4 |
_aThe global news challenge : _bmarket strategies of international broadcasting organizations in developing countries _cAnne Geniets |
| 260 |
_aNew York : _bRoutledge, _cc2013. |
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| 300 |
_axv, 188 p. : _bill. ; _c24 cm. |
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| 490 | 1 |
_aRoutledge advances in internationalizing media studies ; _v10 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"The Global News Challenge tackles one of the timeliest topics in mass communication today--the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts."-- | ||
| 650 | 0 |
_aInternational broadcasting _913593 |
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| 650 | 0 |
_aMass media _xDeveloping countries _915207 |
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| 650 | 7 |
_aSOCIAL SCIENCE _xMedia Studies _913595 |
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| 650 | 7 |
_aSOCIAL SCIENCE _xDeveloping Countries _913596 |
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| 650 | 7 |
_aSOCIAL SCIENCE _xGeneral _913597 |
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| 650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES _xJournalism _913598 |
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| 650 | 7 |
_aInternational broadcasting _913593 |
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| 650 | 7 |
_aMass media _91544 |
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| 830 | 0 |
_aRoutledge advances in internationalizing media studies ; _913599 |
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| 856 |
_uhttps://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p _zLocation Map |
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