| 000 | 01263cam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c33387 _d33387 |
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| 001 | 9920088 | ||
| 020 | _a9780789747419 | ||
| 040 | _aUOWD | ||
| 082 | _a658.872 BL SO | ||
| 100 | 1 |
_aBlanchard, Olivier _919306 |
|
| 245 | 1 | 0 |
_aSocial media ROI : _bmanaging and measuring social media efforts in your organization _cOlivier Blanchard |
| 246 | 3 | _aSocial media return on investment | |
| 260 |
_aIndianapolis, Ind. : _bQue, _cc2011. |
||
| 300 |
_axvi, 292 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aSOCIAL MEDIA PROGRAM DEVELOPMENT Aligning Social Media to Business Goals Planning for Performance Measurement Establishing Clarity of Vision Purpose and Execution SOCIAL MEDIA PROGRAM INTEGRATION The People Principle Copyright | ||
| 520 | _aSocial media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” | ||
| 650 | 0 |
_aSocial media _xEconomic aspects _912004 |
|
| 650 | 0 |
_aInternet marketing _91603 |
|
| 942 | _cREGULAR | ||