000 01137cam a2200241 a 4500
999 _c33452
_d33452
001 11345197
020 _a9781118269749
040 _aCaPaEBR
082 0 4 _a658.872 SA SO
100 1 _aSafko, Lon
_913915
245 1 4 _aThe social media bible :
_btactics, tools & strategies for business success
_cLon Safko
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2012.
300 _axviii, 622 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
505 0 _apt. 1. Tactics and tools -- pt. 2. Strategy : the five steps to social media success.
520 _aThe go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
650 0 _aInternet marketing
_91603
650 0 _aSocial media
_xEconomic aspects
_912004
650 0 _aOnline social networks
_xEconomic aspects
_916774
650 0 _aElectronic commerce
_91605
942 _cREGULAR