000			01490nam a2200181 4500
999			_c33453 _d33453
008			180228b xxu||||| |||| 00| 0 eng d
020			_a9780692372333
082			_a658.872 SC CO
100			_aSchaefer, Mark W. _913916
245			_aContent code : _bsix essential strategies to ignite your content, your marketing, and your business _cMark W. Schaefer
260			_aLouisville, TN : _bSchaefer Marketing Solutions, _c2015.
300			_a247 p. : _bill. ; _c21 cm.
505			_aThe ignition switch -- Structure, strategy, and the content code -- Building shareability into your content -- 22 practical ways to achieve content ignition -- Building an alpha audience -- Borrowing trust -- The heroic brand -- Distribution, advertising, promotion, and SEO -- Social signals and social proof -- The mystery of authority -- The future of content and ignition.
520			_a"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code".
650			_aWeb site development _95148
650			_aInternet marketing _91603
942			_2ddc _cREGULAR