| 000 | 01110cam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c33458 _d33458 |
||
| 001 | 11344348 | ||
| 020 | _a9781118167762 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 4 | _a658.872 BO BT |
| 100 | 1 |
_aBodnar, Kipp, _d1982- _913973 |
|
| 245 | 1 | 4 |
_aThe B2B social media book : _bbecome a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more _cKipp Bodnar and Jeffrey L. Cohen |
| 260 |
_aHoboken, NJ : _bWiley, _c2012. |
||
| 300 |
_axix, 218 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aAdvance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. | ||
| 650 | 0 |
_aInternet marketing _91603 |
|
| 650 | 0 |
_aSocial media _xEconomic aspects _912004 |
|
| 650 | 0 |
_aOnline social networks _xEconomic aspects _916774 |
|
| 700 | 1 |
_aCohen, Jeffrey L., _d1965- _913974 |
|
| 856 | 4 | 0 | _uhttp://site.ebrary.com/lib/yale/Doc?id=10524025 |
| 942 | _cREGULAR | ||