| 000 | 01954cam a2200229 i 4500 | ||
|---|---|---|---|
| 999 |
_c33486 _d33486 |
||
| 010 | _a 2017012066 | ||
| 020 | _a9781506346243 | ||
| 082 | 0 | 0 | _a659.202854678 CL SO |
| 100 | 1 |
_aClampitt, Phillip G. _91361 |
|
| 245 | 1 | 0 |
_aSocial media strategy : _btools for professionals and organizations _cPhillip G. Clampitt |
| 260 |
_aLos Angeles : _bSAGE, _cc2018. |
||
| 300 |
_axxi, 302 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _aUnderstanding the fundamentals of social media. Who needs a social media strategy? -- What is a social media strategy? -- What are the benefits of a social media strategy? -- The social media cosmos -- Crafting your strategy. Understanding the competitive environment -- Coordinates -- Channels -- Content -- Connections -- Corrections -- Syncing the strategy dots and crafting action plans -- Assessing results. Developing the assessment protocol -- Measuring social media effectiveness / Laleah Fernandez -- Crafting the social media assessment report / Jena Richter Landers -- Conclusion. The mindset of a strategist, the sensibilities of a professional, and the zeal of an enthusiast. | ||
| 650 | 0 |
_aInternet in public relations _913913 |
|
| 650 | 0 |
_aSocial media _9877 |
|
| 650 | 0 |
_aCommunication in organizations _9643 |
|