| 000 | 01551nam a2200241Mi 4500 | ||
|---|---|---|---|
| 999 |
_c33576 _d33576 |
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| 001 | ybp14828487 | ||
| 020 | _a9783319511269 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 4 | _a658.7 AD VA |
| 245 | 0 | 0 |
_aAdvances in luxury brand management _cEdited by Jean-Noel Kapferer, Joachim Kernstock, Tim Oliver Brexendorf |
| 260 |
_aCham : _bPalgrave Macmillan, _c2017. |
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| 300 |
_ax, 256 p. : _bill., ; _c24 cm. |
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| 490 | 1 | _aJournal of Brand Management: Advanced Collections. | |
| 500 | _aConclusions and Further Research Steps. | ||
| 520 | _aPresenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners. | ||
| 650 | 0 |
_aLuxury goods industry. _914743 |
|
| 700 |
_aKapferer, Jean Noel, _eEdited by _917659 |
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| 700 |
_aKernstock, Joachim, _eEdited by _917660 |
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| 700 |
_aBrexendorf, Tim Oliver, _eEdited by _917661 |
||
| 830 | 0 |
_aJournal of brand management: advanced collections. _914758 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/UOW/detail.action?docID=5051188 _zAccess electronically |
| 942 |
_2ddc _cREGULAR |
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